PERFORMANCE: Building a leading midmarket travel brand.

Background: A privately held travel agency and travel management company, specializing in business travel, vacation travel, and meetings & incentive travel effectively serves and scales, however lacks brand recognition and top of mind awareness.

Strategy: Through comprehensive research, brand equity studies, and stakeholder workshops, Fox World Travel developed a clear value proposition that became the foundation for all strategic planning. This sharpened focus, narrowed the target client list and aligned industry investments more effectively. The launch included a critical video campaign, speaking engagements, PR, social media strategy, and was supported internally with training, workshops, and elevator pitch seminars.

Impact: The brand significantly increased its equity in a highly competitive marketplace, evidenced by a tripling of press coverage, a tenfold increase in speaking engagements, and its recognition as a top nationally respected midmarket travel brand—perfectly positioned between large mega-firms that overlook personalized needs and smaller regional agencies unable to scale.