PERFORMANCE: Doubling cruise sales with precision marketing.

Background: A luxury cruise line headquartered in Miami, renowned for its stylish ships and luxury itineraries to over 300 destinations worldwide, is struggling to gain market share and mindshare among local travel agents.

Strategy: Chartre implemented a hyper-targeted, multi-layered sales and marketing approach. This included direct mail, personalized email outreach, precision-targeted sales efforts focusing CRM-based trends and concluded with an exclusive sales event.

The strategy was reinforced by tailored training programs, limited-time offers, and persona-driven advertising campaigns.

Impact: The cruise brand doubled its sales, significantly outpacing the industry’s pre-COVID growth rate of 3.5% above 2019 levels.