PERFORMANCE: Luxury brand, premium results.

Case Study: Launching Luxury African Journeys to the Wisconsin Market

Background: The premium African travel brand, backed by over 40 years of expertise boasts a prestigious portfolio, specializing in creating bespoke journeys immersing travelers in Africa’s wildlife, cultures, and landscapes.

Strategy: To successfully launch the brand in Wisconsin, Chartre implemented an integrated luxury-focused sales and marketing approach. This included direct mail campaigns, tailored emails, highly personalized outreach to key prospects and exclusive invitation-only sales events. The strategy was further strengthened by targeted training, unique promotional offers, and persona-driven advertising tactics.

Impact: The campaign delivered remarkable results, growing the brand’s revenue 29x within 18 months—establishing the travel agency partner as a stand out contender in the luxury travel space.